Hoover came out with a series of print ads focused on the "clean freak" concept, which is a relatable concept for the product's audience. They took another conceptual approach in the last print ad focusing on "power".
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| "You clean before and after the maid comes." |
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| "You don't believe in the five second rule. Do germs count to five?" |
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| "You've considered many times vacuuming your cat." |
I really like the Hoover ads--they are funny and nicely laid out.
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