Go With Your Own Glow

The Skin Cancer Foundation is responsible for the "Go With Your Own Glow" ad campaign. The series of ads directed towards women convey the message that tanning is unhealthy and going out of style. The images in each ad all have the same treatment -- hand drawings.

And, there are various tag lines:
-"Go ahead, be fabulous. Just protect yourself."
-"Want a killer tan? You might just get one."
-"Keep tanning you look great in leather."
-"Crows feet. Blotches. Spots. When you don't protect your skin, you're getting more than a tan."

The simple call to action: Protect yourself in the sun.